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Everyone’s Got a Story: Content Generation in a Social Media World
Social media is everywhere these days. Why not let it help shape the yearbook? Consider launching a social media yearbook campaign for content. If the yearbook had a Twitter account and a Facebook...
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Reunited – Catching up on the old and new with yearbooks!
It’s been 10, 20, 30, or 50 years since you graduated from high school or college. The big milestone reunion is coming up and as part of the reunion committee you’ve got to come up with a unique way...
View ArticleBenefits of a Picaboo Yearbook Storefront!
At no cost and with a few clicks, you can set up an online store to sell your yearbook. It’s easy to set up, reduces your workload substantially and enables you to sell yearbooks around the clock! Top...
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Creative Sales Strategies: Frames and Mirrors
Imagine Yourself in the Yearbook Yearbooks are all about the preservation of memories, so why not be memorable when it comes to selling your book? This yearbook sales idea is all about using frames and...
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Creative Yearbook Sales Strategies: Promos
All this talk about creative yearbook sales may be tough if you don’t feel like a “creative person,” but you don’t need to be! Sometimes the most effective sales strategy for the yearbook is just to...
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Guerrilla Marketing
Guerrilla marketing is an advertising strategy in which low-cost unconventional methods (graffiti, sticker bombing, flash mobs) are used to promote a product or an idea. Not just for fanzines and indie...
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Marketing Your Yearbook
The goals of a yearbook marketing campaign are to build interest, generate an air of excitement and create anticipation. These can only be accomplished with an enthusiastic staff and a detailed...
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Promoting Yearbook with Social Media
Social media is the long-reigning king of the Internet. More than 74% of Internet users are on social media sites posting, sharing and uploading from their phones, tablets and desktop computers 24...
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Prepare Your Students to Make Yearbook Ad Sales
Yearbook ad sales are a great way for your yearbook to earn extra funds, but approaching local businesses can be daunting to students on your staff. Spend a class or meeting preparing your students to...
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Unique Ways to Advertise Your School’s Yearbook Sales
Announcements and posters are a great way to get the word out about yearbook sales, but why not try some new ideas as well? Here are a couple of our favorites: The Email Signature You send emails all...
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By Nicole Hammond, Professional Development Trainer October 29, 2018 Why did you become a yearbook adviser? Sometimes yearbook advisers are a little lukewarm about their new position. In addition to...
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Tools to Promote Your Yearbook to Families
Tools to Promote Your Yearbook to Families By Nicole Hammond, Professional Development Trainer [Updated on April 19, 2020] With in-school marketing temporarily out of the picture, we’ve been exploring...
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